We build your commercial stack. You hit your numbers.
Stackd builds the full growth engine for consumer and marketplace businesses - how you acquire customers, convert them, and keep them coming back. One AI-native system, built on your data and handed to your team by an operator who's owned a revenue line, not an agency.
The problem
Most growing businesses don't have a growth problem. They have a disconnected one.
Acquisition, sales and retention are run by different agencies who never talk to each other.
You pay to acquire customers - then your funnel and follow-up quietly let them leak away.
No one owns the commercial picture end to end: pricing, channels, conversion, retention.
Generic agency campaigns and batch-and-blast email aren't moving the needle.
Every one of these is the same root problem: no one owns the commercial engine. That's the job Stackd does.
What we deliver
Outcomes, not deliverables.
600%+
Revenue growth
The operator behind Stackd has driven this inside a consumer business, opening two markets along the way.
4×
Customer retention
Built from scratch through lifecycle and retention infrastructure - the repeat revenue you already paid to acquire.
You own it
No dependencies
Built and handed over. No agency lock-in, no extra headcount required.
We build your persona engine, your acquisition and retention systems, and the commercial layer in between - then hand it over so your team owns it completely.
How it fits together
One engine. Three jobs. Built on who your customers actually are.
Everything runs on a persona engine - a customer survey plus AI behavioural scoring that tags your entire customer base, not a sample. Then we build the commercial system around it.
01 · Get
Acquire the right customers
Channel mix matched to your highest-value personas, a content strategy that speaks to them, an annual trade plan, and the tracking to know what's working.
02 · Convert
Turn interest into revenue
Pricing and packaging, your conversion path, and the channels you're not yet exploiting - wholesale, stockists, partnerships, corporate. The commercial layer no agency touches.
03 · Keep
Make them come back
Lifecycle flows, reactivation campaigns and segmentation that drive repeat revenue from the base you already paid for.
All of it runs on infrastructure we build and hand over - CRM, email deliverability, reporting and attribution. The strategy is the plan. The infrastructure is what makes it real.
Under the hood
Built on data. Run by AI.
Most agencies run campaigns on guesswork. Stackd builds the data layer underneath - then uses AI to run the work that used to need a team.
Data infrastructure
The reporting stack most businesses never get: BigQuery, HubSpot and clean pipelines into one source of truth, so every decision is made on numbers, not vibes.
AI that does the work
Persona scoring across your entire base, automated reporting, and agents that handle the repetitive commercial work - enquiry follow-up, rebooking, lifecycle - at a fraction of the cost of headcount.
Automation that actually moves revenue
We wire AI into the parts of your commercial engine where it genuinely pays back - not a chatbot bolted on the side.
How it works
A rigorous process - built, then handed over.
01
Diagnose
We learn your business and your customers, and find which part of your commercial engine is actually broken.
02
Build
We build the system: the persona engine, the infrastructure, and the get-convert-keep playbook.
03
Hand over
We train your team to run all of it. You own it from day one.
04
Run (optional)
We stay on monthly to execute the plan, optimise and report.
The full framework is shared under NDA in our first working session.
Who it's for
Consumer and marketplace businesses ready to grow properly.
Stackd works best with consumer and marketplace businesses that have product-market fit and a customer base, but whose growth is held back by a disconnected commercial setup. If acquisition, sales and retention are scattered across agencies and spreadsheets, and nobody owns the whole picture - this was built for you.
Earlier than that? If you're pre-launch or still finding your model, start with a Commercial Audit or a focused strategy session - we'll map the engine and the revenue model before you build, so you spend the next year on the right things.
Where to start
Three ways in.
Commercial Audit
A focused diagnostic of your growth engine: where you're leaking revenue, and the prioritised list of what to fix first. The lowest-risk way to start.
Infrastructure Sprint
The full build, in 8 weeks. Fixed scope, fixed fee, fixed outcome - then handed over so your team owns it.
Ongoing (optional)
Monthly, to run and optimise the stack once it's live.
About
Built by an operator, not an agency.
Stackd was built by Ludo Martin - a commercial operator with 10 years scaling consumer and marketplace businesses, including Deliveroo and Gorillas, and co-founding an incubator-backed startup where he owned the full P&L. He's driven 600%+ revenue growth and built the data and commercial infrastructure - HubSpot, BigQuery, reporting pipelines - from scratch across UK and US markets.
This isn't an agency that runs one channel. It's the full commercial stack - acquisition, sales and retention - built by someone who's owned a revenue line, not just a marketing budget. Stackd is that operator playbook, productised: the system Ludo has built inside companies, now built for yours.
Find out what your commercial engine is really worth.
30 minutes. No pitch. Just an honest conversation about whether this is right for your business.
Book your callWe take on a limited number of clients per quarter.